Methodology to increase the sale and profitability of consumer goods by adjusting the product mix, by suitable price positioning and supply logistics, as well as POS displays and promotions.


Developed for retail and other companies that need support to focus and enable results for all sorts of reasons, from new product launches through performance improvement for a group of categories.


Category Management delivers improved POS efficiency and profitability by redesigning processes based on an understanding of consumer behavior.
The basic process includes the following steps, which are adapted to the specific requirements of the project:
Category definition;
Category role;
Category assessment;
Target card;
Category strategy;
Category tactics;
Plan implementation;
Category review.


Galeazzi & Associados recognized experience in the retail industry allows it to deliver results using unique and wide ranging methodology that distinguishes itself by offering an integrated vision of the process in the various areas of the company.